Consumer's perception of green marketing strategies.

• Main Authors: Sheena Tomar., Singh, Tanya Makhni.
• Other Authors: Kim Jeoung Kon
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Environmental::Green marketing
• Online Access: http://hdl.handle.net/10356/48365
• Institution: Nanyang Technological University

This study aims to investigate consumer’s perception of the various green marketing strategies adopted by companies and their perception of the ecological image of the company. The green marketing strategies identified are green innovation, greening and green alliance. This quantitative study uses a...