Franchising in the region.
Franchising involves a contractual arrangement between the owner (franchisor) of a business and an entrepreneur (franchisee), which allows the franchisee to conduct business in a prescribed manner over a specific period of time using the business trademarks, products, services and business systems d...
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Main Authors: | Cheong, Yin May., Chua, Li Lien., Wong, Wai May. |
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Other Authors: | Ian McGovern |
Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51850 |
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Institution: | Nanyang Technological University |
Language: | English |
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