Factors influencing the awareness and purchase of "green" cosmetics

Factors influencing the awareness and purchase of "green" cosmetics

Much research has been done on the purchase intention and awareness level of environmental-friendly products in general. It has been noted, however. that none of these studies address a specific environmental-friendly product. As such, this study examines the purchase intention and awareness leve...

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書目詳細資料
Main Authors:	Leow, Simone Monque Yung Siew, Ling, Bee Hong, Yeo, Siew Leng
其他作者:	Tay-Lee Swee Ling, Cheryl
格式:	Final Year Project
語言:	English
出版:	2015
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/63043
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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