Do influencers actually influence? : Uncovering the significance of beauty influencers on the social identities and self concept of their followers

• Main Authors: Lew, Crystal Chong Hui, Ng, Ruihe, Goh, Pei Fen
• 其他作者: Lim Khek Gee, Francis
• 格式: Final Year Project
• 語言: English
• 出版: 2019
• 主題: Social sciences::Sociology::Social influence
• 在線閱讀: http://hdl.handle.net/10356/78714

Social Media Influencers (SMI) and Influencer Marketing (IM) are all the rage nowadays, with many organisations trying to leverage its growth for advertising. The study is primarily interested in questioning whether influencers really “influence”, in other words, if followers really perceive a chang...