Managerial biases and their differential impacts on marketing behaviour under different situations : a study using strategy simulation data.

Managerial biases and their differential impacts on marketing behaviour under different situations : a study using strategy simulation data.

Research generally assumes that human biases produce a uniform (usually negative) effect on managerial behaviour regardless of the circumstances. However, it is possible that biases have different degrees and directions of effects under different circumstances. Knowing the differential impacts of bi...

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書目詳細資料
Main Authors:	Goh, May San., Le, Thi Lan Huong., Zhuo, Jiepeng.
其他作者:	Lim, Lewis Kui Suen
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing
在線閱讀:	http://hdl.handle.net/10356/9110
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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