Relationship between product involvement and brand loyalty.

Recognizing brand loyalty as a determinant to sustainability and thus the success of a company in today’s competitive business environment. We see the need to understand one of the core underlying factors, Product Involvement, in explaining Brand Loyalty.

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書目詳細資料
Main Authors:	Chan, Mei Ling., Chua, Ling Ling., Tan, Boon Kiat.
其他作者:	Balasooriya, Uditha
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Product management
在線閱讀:	http://hdl.handle.net/10356/9928
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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