TATA Salt: What to do when a flanker brand grows up (A)?
The first part (A) of the case study is set in early 2011, and begins with the protagonist, Parag Gadre, contemplating what should be done with Tata Salt’s flanker brand, I-Shakti, which had far outperformed expectations, and could become a potential threat to Tata Salt. It has been five years since...
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Main Authors: | ZERRILLO, Phillip C., JOSHI, Havovi, VENKATARAMANAN, S. N. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2012
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Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/39 https://cmp.smu.edu.sg/case/3001 |
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Institution: | Singapore Management University |
Language: | English |
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