Gillette’s “Shave India Movement”: Razor sharp against the stubble (B)

Case B begins in May 2010 with Sharat Verma wondering how he could extend the “Shave India Movement” from the urban elite down to consumers at the bottom of the affluence pyramid through a new product, the Gillette Guard – set to launch five months later in October. This new product was designed spe...

Full description

Saved in:
Bibliographic Details
Main Authors: REDDY, Srinivas K., DULA, Christopher, WONG, Adina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/63
https://cmp.smu.edu.sg/case/2191
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Similar Items