REC solar: Strategising on a solar coaster
In 2017, the solar panel industry was in choppy seas due to a sudden drop in panel prices, and many large companies started to report bankruptcy. Steve O’Neil, the CEO of Renewable Energy Corporation (REC), was worried about the future of the solar industry and began reassessing REC’s market strateg...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/249 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0006 [REC]/SMU-19-0006 [REC].pdf |
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| Institution: | Singapore Management University |
| Language: | English |
