Outlet Ownership in Franchising Systems: An Agency Based Approach
Building on prior agency theoretic explanations of the franchisor-franchisee relationship, this paper introduces the franchise system manager in the traditional dyadic channel. This allows the franchisors internal agency problems of providing incentives to managers to be linked to their external age...
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2002
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/659 |
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| Institution: | Singapore Management University |
| Language: | English |