Individual Differences in Response to Consumer Promotions
This research hypothesizes important individual differences in response to promotions and tests for them using a cross-sectional multinomial logit choice model. Our hypotheses suggest interactions between individual brand preference and the effects of current promotion and past promotional purchase....
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1991
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1613 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2612/viewcontent/Individual_differences_consumer_1991_afv.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |