An approach to the measurement, analysis, and prediction of brand equity and its sources

The authors propose a new approach for measuring, analyzing, and predicting a brand’s equity in a product market. Brand equity is defined as the incremental contribution ($) per year obtained by the brand in comparison to the underlying product (or service) with no brand-building efforts. The increm...

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書目詳細資料
Main Authors:	Srinivasan, V. Seenu, Park, Chan Su, CHANG, Dae Ryun
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2005
主題:	brand brand equity brand choice cellular telephones Business Administration, Management, and Operations
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/2931 https://mansci.journal.informs.org/cgi/reprint/51/9/1433
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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