Market Orientation and Organizational Performance: Is Innovation a Missing Link?
In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation-corporate performance relationship, much of the evidence to...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1998
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4133 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5133/viewcontent/Market_orientation_and_organization_performance_is__innovation_a_missing_link.pdf |
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| Institution: | Singapore Management University |
| Language: | English |