Customer acquisition and retention spending: An analytical model and empirical investigation in wireless telecommunications markets
Strategic resource allocation in growth markets is always a challenging task. This is especially true when it comes to determining the level of investments and expenditures for customer acquisition and retention in competitive and dynamic market environments. This study develops an analytical model...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5136 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6135/viewcontent/Min2015JMR_pp.pdf |
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| Institution: | Singapore Management University |
| Language: | English |