Not getting laid: Consumer acceptance of precision fermentation made egg

• Main Authors: THOMAS, Oscar Z., CHONG, Mark, LEUNG, Angela K. Y., FERNANDEX, Tricia M., NG, Shu Tian
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: precision fermentation; cellular agriculture; fermentation; consumer acceptance; food system; Communication; Critical and Cultural Studies; Food Science; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7296; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8295/viewcontent/Leader_Expressed_Humility_av.pdf
• Institution: Singapore Management University

Mounting concern over the negative externalities of industrialized animal agriculture, coupled with falling cost curves of novel food technologies have birthed the field of cellular agriculture: a new category of food technology seeking to reproduce the sensory experiences of animal protein, and pro...