ANALYZING THE EFFECT OF SERVICE RECOVERY QUALITY ELEMENTS TOWARD INDIHOME BRAND CREDIBILITY AND THE CUSTOMERS BEHAVIORAL INTENTION CASE STUDY: INDIHOME BY PT. TELKOM INDONESIA
Recovery strategy is a major consideration for company in maintaining the customer. Moreover, brand credibility in service company continues to be apopular method to support customers’ behavioral intention such as encouraging to has subscribe intention and giving positive word of mouth through ow...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23406 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
