Brand Strategy and Product Development for New Home Furnishing Business in Indonesia
Home is one of the basic needs of a human being. Throughout the evolution of time, the concept of home is not just a basic need, but has a value that represents the owner’s identity. Along with the growing numbers of population in Indonesia especially in productive age, the demands to furnish a h...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27308 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |