MAXIMIZING PRODUCT ATTRIBUTES OF MOBILE GAMES TO INCREASE USER SATISFACTION AND LOYALTY
Indonesia is one of the countries in Southeast Asia with a promising mobile game market. Along with smartphones users reaching 100 million users in 2018, mobile game users also continue to increase. The mobile game market segment in Indonesia in 2018 reached US$ <br /> <br /> 504 million...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27719 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |