USING CUSTOMER JOURNEY MAPPING TO ASSESS BRAND EXPERIENCE SUCCESS, COMPARING GORMETERIA AND AMBROGIO PATISSERIE RESTAURANTS
Nowadays, the foodservice industry in Indonesia continues to grow and the market ends up being progressively competitive, customers are facing countless choices when they chose to eat out in a restaurant. The primary way for a restaurant to fully differentiate their brand is by understanding the exp...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40721 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |