A MODEL FOR DETERMINING THE BEST MARKETING STRATEGY IN A PROCESSED BEVERAGE INDUSTRY
The processed beverage industry is currently growing rapidly in Indonesia. The beverage industry, in business competition, needs to increase their sales. This study examines the best marketing strategy decision models in a processed beverage industry. There are four products from the processed bever...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/45417 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |