FORMULATING BUSINESS STRATEGY FOR MEDIA AND BROADCASTING STARTUP: A CASE STUDY AT PT SVARA INOVASI INDONESIA
Currently, analog media are facing a quite serious threat facing digital media. For example, the radio industry was outstanding before 2000. However, int the era after 2000 until now, the radio industry continues to decline. Based on eMarketer data statistics from the last 5 years to the next few ye...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46038 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |