BRAND POSITIONING ANALYSIS OF FIVE INDONESIAN E-COMMERCE COURIER SERVICE COMPANIES USING PERCEPTUAL MAPPING TECHNIQUE
The development of the courier service industry in Indonesia has been confirmed to be mainly driven by the enormity growth of e-commerce. With many choices of courier service brands available in e-commerce, brands need to compete to get the most consumers. On the other hand, perception has been p...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49729 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |