PROPOSED MARKETING STRATEGY TO DELIVER SPECIALTY COFFEE (CASE STUDY: CENTRAL STATION CAFÃ SURYA SUMANTRI)
Central Station Café is a specialty café located in Surya Sumantri with the focus on serving specialty coffee. The café has suffered from fluctuations and downtrend in sales from 2018 to 2020. Promotions has been done through word of mouth by inviting relatives to the owner to come and hangout and d...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53208 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |