PROPOSED NEW MARKETING STRATEGY FOR SUSTAINABILITY COFFEE SHOP BUSINESS (CASE STUDY: KOPI SERIBUPAGI)
Indonesian coffee consumers are entering the "third wave of coffee consumption", as seen in the rise of specialty roasters and artisanal coffee shops that emphasize local in the Big Cities. The increasing level of coffee consumption in Indonesia is related with the lifestyle of Indonesia p...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53569 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |