PROPOSED MARKETING STRATEGY FOR TRUCK COFFEE SHOP IN BANDUNG (STUDY CASE: IDEOLOGI KOPI)
Truck Coffee Shop business is one of the business that nowadays have a lot of interest, which can be seen with many truck coffee shops that have recently appeared. The huge number of coffee lovers and lifestyle also supported this phenomenon for people who love to hang out after activities with f...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53806 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |