AN ANALYSIS OF THE IMPACT OF CULTURE ON MCDONALDâS CONSUMER BEHAVIOUR IN INDONESIA
This dissertation analyses the impact of culture on consumer behaviour and investigates the ways cultural factors influence consumers’ decision-making process, as well as how a brand is perceived by the local community. The spread of globalization has impacted the food and beverage industry’s mark...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61067 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |