A STUDY OF THE PERCEPTIONS ON CUSTOMER BEHAVIORAL INTENTION OF BUY ONLINE PICK UP IN STORE SERVICES IN CONVENIENCE STORE INDUSTRY
In 2020, the Omnichannel adoption strategy in Indonesia is still low. In 2021 after the Covid-19 pandemic, many companies are implementing Buy Online Pick Up in Stores. The purpose of this study is to Assess the relationship between customer acceptance perception factors on Buy Online Pick Up In-Sto...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63717 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |