PROPOSED MARKETING STRATEGY TO INCREASE SALES OF HOUSE UNIT (CASE STUDY: PT KARYA BANGSA INDONESIA)
PT Karya Bangsa Indonesia built Nadia Asri Residence housing, where there are various advantages of the housing built. However, the sale of Nadia Asri Residence Housing is not in accordance with what the company targets. The purpose of the study was to find out the factors that influence customer in...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/66799 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |