PROPOSED MARKETING STRATEGY FOR TOKOPEDIA TO INCREASE FEMALE USER
Tokopedia is one of the e-commerce companies in Indonesia that was born in 2009. In line with the internet development in Indonesia, Tokopedia is also growing with the increasing number of sellers and buyers who use Tokopedia. Currently more than 11 million sellers and 100 million active users every...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67618 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |