WHEN BRANDS BECOME ACTIVISTS: THE PERCEPTION AND INFLUENCE OF BRAND ACTIVISM TOWARDS INDONESIAâS GEN Z

The goal of this research was to learn about customers' perceptions and reactions to the phenomenon of brand activism. And thus, attempts to address the following question: How do Indonesia’s Gen Z consumers perceive brands' engaging in brand activism? Given that research on brand activism...

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Bibliographic Details
Main Author:	Ananda Haryono, Adiel
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/68158
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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