INTEGRATED MARKETING COMMUNICATION FOR SOCIAL ENTERPRISE (CASE STUDY: PT. KOPI WARGA NUSANTARA)
Social enterprises are businesses with social objectives. However, they will not be able to conduct their role if they are not financially stable. They are not only concerned with social issues but also need to have revenue and profits. Kopi Warga is a social enterprise in the coffee industry that...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/68308 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |