THE FACTORS INFLUENCING CONSUMERSâ PURCHASE INTENTION AT KOREAN THEMATIC CAFÃ (CASE STUDY: CHINGU CAFÃ)
In the present time, Korean thematic café has become popular in Indonesia where service quality becomes an important part to be considered in order to attract consumers and to compete in the marketplace. Its atmosphere and food quality also plays an important role in atracting consumers’ interest as...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72370 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
