PROPOSED BUSINESS MODEL INNOVATION BASED ON CUSTOMER EXPERIENCE AND DIGITAL INNOVATION AT PT RAJA PAKET LEBARAN
PT Raja Paket Lebaran (PT RPL), an Indonesian SME specializing in the sales of groceries and household goods for the Eid al-Fitr, has faced a significant decline in sales amidst the COVID-19 pandemic. This raises the question of whether the processes and value offered by the company are still releva...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/74383 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |