THE INFLUENCE OF MARKETING MIX 4P ON PARENTAL PURCHASE DECISIONS OF EDUCATIONAL TOYS
Indonesia is one of the Southeast Asian nations that dominates the toys and children's market. Educational toys can be utilized to support children in improving specific abilities. Parents are the primary decision makers in purchasing toys, but their purchasing decisions are difficult to analyz...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75501 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |