PROPOSED STRATEGY TO INCREASE PAY TV BRAND AWARENESS (STUDY ON INDIHOME TV BY TELKOM INDONESIA)
Telkom’s business performance evaluation review shows the unachived result of IPTV subscriber target in 2022. It happens the same time with the IPTV rebranding wellknown before as UseeTV to the new brand extension as IndiHome TV. The purpose of this rebranding is to increase brand awareness for thei...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76625 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |