UNVEILING THE NEXUS: SUSTAINABILITY ADVERTISING, COLLABORATIVE EFFORTS, PURCHASE INTENTION, GREEN CONSUMERISM, AND BUSINESS COMPETITIVENESS IN THE FASHION INDUSTRY
The fashion industry's escalating environmental repercussions have propelled a growing demand for sustainable fashion products. Nonetheless, comprehension of consumer perceptions and behaviors concerning sustainability within fashion remains incomplete. Employing a mixed- methods approach, this...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77437 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
