ANALYZING CONTINUOUS PURCHASE INTENTION BY COLLEGE STUDENT IN BANDUNG (PILOT: SHOPEE FOOD)

Amidst the many different online food delivery service currently available, such as Grab food, Go Food, and Shopee Food. One of the most exciting is Shopee Food, and it is extremely popular in the Bandung region of Indonesia. Because the pricing that is being offered is highly appealing to the stude...

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Bibliographic Details
Main Author: Christopher, Bernard
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77442
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Institution: Institut Teknologi Bandung
Language: Indonesia

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