EA SAVINGS ACCOUNT CUSTOMER CHURN PREDICTION AND CLUSTER PRIORITIZATION FOR XYZ BANK USING DATA MINING TECHNIQUE

• Main Author: Lyvtia Amandha, Keshya
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/79291
• Institution: Institut Teknologi Bandung

PT Bank XYZ, Tbk (XYZ Bank) is one of the largest regional banks in Indonesia. XYZ Bank is focusing its efforts on developing their deposit products in order to increase third-party funds and transactional banking. One of XYZ Bank’s strategy is to retain their existing customer base using promotions...