THE INFLUENCE OF EVENT PLANNER INSTAGRAM CONTENT TO CUSTOMER PURCHASE INTENTION. CASE STUDY OF “SEPERTI YANG DIIMPIKAN” EVENT PLANNER

Social media become popular nowadays especially for a company to do marketing strategy. Big to small business doesn’t need huge investment and can generate market awareness. Instagram is one of popular social media, that allows users to shared photos or videos among users. What’s make instagram inte...

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Bibliographic Details
Main Author: Nida, Sofwatun
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/80555
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Institution: Institut Teknologi Bandung
Language: Indonesia

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