MARKETING STRATEGY FOR A PREMIUM SERVICE OFFICE PROVIDER IN A COMPETITIVE MARKET IN JAKARTA. CASE STUDY: THE EXECUTIVE CENTRE
The rise of remote work, the gig economy, and the demand for flexible workspaces have significantly impacted the traditional office market, necessitating innovative marketing strategies. This study aims to explore the marketing strategy of premium serviced office providers, focusing on The Exe...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84031 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |