Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model

Based on the Structural Equation Model method, this paper expresses how to examine the relationship among tourists behavioral intention and destination brand equity. The definition of customer-based destination brand equity is a combination of key factors, which are measured by four components, dest...

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書目詳細資料
Main Authors:	Hoang, Thu Huong, Dam, Dong Xuan, Nguyen, Thi Thuy Trang
格式:	Article
語言:	English
出版:	ĐHKT 2016
主題:	VNU Journal of Science Economics and Business
在線閱讀:	http://repository.vnu.edu.vn/handle/VNU_123/13950
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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