An integrated marketing campaign for Street Chef

The Consumer Foodservice Industry in the country continues to grow as the full-service restaurant category has a current value growth of 4% and cafes and bars category sees a current value sales rise of 3% in 2013. Dining out becomes a favorite past time of more Filipinos as a form of family bonding...

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Bibliographic Details
Main Author: Tuguigui, Christina Maria D.
Format: text
Language:English
Published: Animo Repository 2015
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4921
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Institution: De La Salle University
Language: English

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