An integrated marketing communications campaign for Travel Lab Philippines
Travel Lab Philippines was established in 2012, offering travel packages initially to three destinations in Luzon. In 2014, the partnership has changed hands and is now embarking on expanding the destinations offered and capturing a piece of the growing domestic tourism market. The vision of promoti...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4943 |
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| Institution: | De La Salle University |
| Language: | English |