Integrated marketing communications campaign for Paw District PH

The growing pet humanization, increasing pet ownership, and growing online shopping trends in the Philippines provided a great opportunity for emerging pet online stores like Paw District PH. Paw District PH is a 100% online pet store that is present in three different online platforms: Facebook, In...

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Bibliographic Details
Main Author: Cruz, Monica Mirjana S.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/64
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1069&context=etdm_market
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Institution: De La Salle University
Language: English

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