Internal branding practices and organizational citizenship behavior in a large food-processing company: Implications for an employee-driven sustainability performance

• Main Authors: Paderna, Raymond D., Mendoza, Miguel Carlos, Orosa, Luis Antonio, Recto, Jose Gabriel
• Format: text
• Published: Animo Repository 2019
• Subjects: Sustainability; Organizational behavior; Food industry and trade; Business Administration, Management, and Operations; Organizational Behavior and Theory
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/10349
• Institution: De La Salle University

Extant literature argues that a bottom-up approach is essential in successfully pushing for a corporate sustainability agenda since employees who truly believe in a cause are better ambassadors of sustainability compared to those who are merely forced to comply. Similarly, employees who apparently d...