The influence of green marketing on brand affinity of select coffee shops: A moderated mediation analysis
This paper examined the influence of green marketing (GM) on coffee shops’ brand affinity (BA). It further investigated the mediating and moderating effects of digital advertising and greenwashing respectively. Respondents of this study involved 221 customers of the top four Brands of Coffee Shops i...
Saved in:
Main Author: | Santos, Francia R. |
---|---|
Format: | text |
Published: |
Animo Repository
2022
|
Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/11292 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | De La Salle University |
Similar Items
-
An integrated marketing communications campaign for Taza Mia Coffee
by: Pernito, Joanna Marie T.
Published: (2020) -
An integrated marketing communications campaign for 1740 Coffee Genesis
by: Ibas, Shaira Marie Solis
Published: (2022) -
An integrated marketing communications campaign for Primal Brew Coffee PH
by: Barrozo, Katrina Angela L.
Published: (2020) -
An integrated marketing communications campaign for Yellow Turtle Coffee
by: Tiongson, Maria Czarina B.
Published: (2021) -
An integrated marketing communications campaign for Nescafe 3 in 1
by: Francisco Chan, Lindt Maebel S., et al.
Published: (2011)