Customer's perceived brand value on private labels in online marketplaces - Philippines
Online marketplaces such as Lazada and Shopee are two of the Philippines' most commonly used e-commerce platforms. Businesses opt to be present in online marketplaces because it brings more website traffic and brand awareness. However, due to the unforeseen COVID-19 pandemic, businesses that di...
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| Format: | text |
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Animo Repository
2021
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/10953 |
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| Institution: | De La Salle University |