Relationship intention and length of customer–firm associations in two emerging markets
Despite the benefits of following a relationship marketing approach, firms should use caution when targeting customers with relationship marketing strategies as not all customers want to enter into long-term relationships. Targeting customers based on the length of customer-firm association could al...
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| Main Authors: | , , |
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| Format: | text |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/1993 |
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| Institution: | De La Salle University |