How do brand functions influence brand relevance in category (BRiC) using structural equation modelling

Brand relevance in category (BRiC) has been defined as a construct that measures the overall roles of brand in consumer decision making in various product category. It was first introduced in the study of Fischer, Volckner and Sattler (2010), wherein the importance of brands and the extent of BRiC a...

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書目詳細資料
主要作者:	Guia, Junnell E.
格式:	text
出版:	Animo Repository 2018
主題:	Brand name products Branding (Marketing) Marketing
在線閱讀:	https://animorepository.dlsu.edu.ph/faculty_research/9537
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University

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