The impact of electronic word-of-mouth in the distribution of digital goods

• Main Authors: Pandey, Tushar, Sharma, Ravi S.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/100945; http://hdl.handle.net/10220/18229; http://www.webology.org/2011/v8n1/a84.html
• Institution: Nanyang Technological University

The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption, authent...